Objective: Organize and hold a virtual communications and marketing conference in June 2021
My roles: Project management, day-of-event meeting coordination, content creation, email and website management
Team: UComm and UMark leadership, communications and marketing leaders from peer institutions
The annual Big Ten Plus News and Marketing Conference in 2020 was canceled due to the pandemic; leadership suggested we hold this conference virtually to help bridge the gap to a 2022 in-person conference. I helped secure panelists and presenters, kept organizers and attendees informed of key developments, and managed the conference on the day of the event.