UW–Madison Economic Impact Report

Between 2011 and 2021, UW–Madison commissioned three reports to show the economic impact of the university and its work on the state of Wisconsin. In 2020-2021, I was involved in this collaborative project from creation to promotion.

This included working with others to develop marketing and communications goals and promotional concepts, assisting in editing the report, working with an internal designer on report and factsheet layout, collaborating with others in editing the script of a promotional video, and creating a webpage, a social media toolkit and a variety of graphics.