Digital strategy: PFT transition to The Action Network

Between July and December 2018, I successfully implemented PFT’s first unified suite of digital organizing tools (advocacy, email, fundraising, events, and contact management), launching our instance of The Action Network.

It was clear from the start that The Action Network was by far the best solution for PFT, in part because of its incredible value relative to its functionality. The low cost allowed us to launch quickly. Their feature set is extremely competitive, they continue to develop their toolkit, and they are very transparent. I’m also very happy to be working with The Action Network because they themselves are a non-profit and they only work with progressive causes. They recently started working with the AFL-CIO, which tells me they’ll be around for a while.

I was able to manage and complete this process with little outside help, thanks to the number of eCRM launches I’ve led including large launches for CLCV on Salsa and Luminate Online. I built page and email wrappers based on PFT’s existing templates (simplifying the page templates to remove distractions that would suppress form completion) and, with the help of other PFT staff, completed the transition away from using Constant Contact.

Launching Action Network has allowed us to onboard large (for PFT) acquisitions, establish an online advocacy program, easily manage event RSVPs, and segment our emails more efficiently than ever before. This has helped us target messages more quickly and precisely for better results (whether by open rate, actions taken, or geography). In turn, it’s allowed us to narrow down our list of potential donors in a granular way.

Here’s an example of a typical action page:

PFT advocacy page


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