Partners in Giving: Employee charitable giving campaign

During the 2020-21 and 2021-22 campaign years, I helped promote the State of Wisconsin’s employee combined charity giving campaign, Partners in Giving, to UW–Madison staff. Soon after starting at UW in April 2020, I was asked to serve on the Communications Subcommittee of the university’s committee in part due to my fundraising and online organizing experience. This program has traditionally been built on in-person interaction, but during the pandemic it had to rapidly shift to a remote work environment.

"Why I Give" social media image for Partners in Giving
I created images for social media to encourage employee participation, using the brand established for each annual campaign.

During those two years, I worked with staff from around campus to expand and improve online promotion.

Among other things, I created: