![](https://www.jasongohlke.com/wp-content/uploads/2016/10/Screenshot-2017-02-15-10.46.45.png)
While at The Next Generation (TNG), I ran Google Display, Google Search, and Facebook ad campaigns for eight clients between October 7th and November 8th, 2016.
These clients included city council, park board, county supervisor, and county-wide candidates, as well as a local ballot measure. Ads on the three platforms totaled more than 4.6 million impressions; seven of the eight campaigns won.
This was an entirely new set of services that TNG offered to its clients. I was the first person to serve in the cross-campaign role of New Media Director, in which I both managed and executed the campaigns. Below are some of the banner ads I designed. See selected Facebook sponsored posts for these candidates, and selected Google Adwords text ads here. Also, read some of the reports I wrote in developing TNG’s online advertising capability:
Google display ads
![Yes on C1 160 x 600](http://gohlke.net/imx/c1-160x600a.jpg)
![Yes on C1 300 x 250](http://gohlke.net/imx/c1-300x250.jpg)
![Dee Rosario 300 x 250](http://gohlke.net/imx/rosario-300x250.jpg)
![Scott Jackson 320 x 100](http://gohlke.net/imx/jackson-320x100a.jpg)
![Rebecca Kaplan 160 x 600](http://gohlke.net/imx/kaplan-160x600a.jpg)
![Dan Kalb 300 x 250](http://gohlke.net/imx/kalb-300x250.jpg)
![Rebecca Saltzman 300 x 250](http://gohlke.net/imx/saltzman-300x250.jpg)
![Dennis Rodoni 300 x 250](http://gohlke.net/imx/rodoni-300x250.jpg)
![Scott Jackson 300 x 600](http://gohlke.net/imx/jackson-300x600a.jpg)
![Dan Kalb 160 x 600](http://gohlke.net/imx/kalb-160x600a.jpg)
![Rebecca Kaplan 300 x 250](http://gohlke.net/imx/kaplan-300x250.jpg)
![Dee Rosario 728 x 90](http://gohlke.net/imx/rosario-728x90a.jpg)
These ads were targeted to voters in relatively small geographic areas, ranging in size from a county to a supervisorial district to a city council district. Note also that the images in these ads had to be carefully laid out to comply with Facebook’s “20% text” rule: images that consisted of more than 20% text by area would prevent the ad from running. Though the rule has been loosened somewhat as of 2019, images with more than 20% text still reduce reach, so it’s a good guideline to continue to follow.