Jason L. Gohlke

View a resume in PDF format.

  • jason at gohlke dot net
  • Madison, WI 53703
  • 510-684-6100

Skills

My skills include web design, graphic design, writing, editing, digital and grassroots organizing, social media management, online advertising, project management, and communications strategy for non-profits and campaigns. I have expertise in Adobe Creative Suite (Photoshop, Illustrator, and InDesign), HTML, CSS, WordPress, WordPress theming, Drupal, The Raiser’s Edge, eTapestry, Mobile Commons, The Action Network, NationBuilder, Luminate Online, Salsa, NGP VAN/Every Action, Constant Contact, Google Analytics, Keynote, PowerPoint, Prezi, Basecamp, Asana, and Smartsheet. I also produce audio and video using iMovie, Garage Band, and Audacity.

Experience

University Communications, UW-Madison, Madison, Wisconsin
Strategic Communications Specialist
April 2020 – present

  • Develop communications that highlight the university’s impact on the state of Wisconsin and advance the goals of UW’s Government Relations and Strategic Partnerships unit.
  • Create and execute marketing and communications initiatives that strengthen the relationship between UW and business, government, community, and tribal leaders.
  • Create talking points, presentations, speeches and op-eds for campus leadership.
  • Identify, pitch and project manage the development of stories and content marketing strategies that support institutional and unit priorities.

Pacific Forest Trust, San Francisco, California
Communications Manager
August 2017 – March 2020

  • Managed digital content and strategy for social media, email, and the web.
  • Led launch of The Action Network eCRM and established a digital advocacy program.
  • Raised click-to-open rate from 7.6% in 2017 to 13.9% in 2019, after adding new subscribers and quadrupling total emails opened, by using segmentation to deliver relevant, high-quality content.
  • Managed, wrote, and designed year-end fundraising appeal for print, email, web, and social media.
  • Wrote and designed event materials including personalized auction programs and on-screen graphics.
  • Wrote, designed, and project managed print publications.
  • Managed vendors, interns, and 1/4 of the time of an associate.

The Next Generation, Oakland, California
New Media Director
August 2016 – January 2017

  • Planned and executed online strategies for organizations and electoral campaigns.
  • Designed websites for electoral campaigns using NationBuilder & NGP VAN/Every Action.
  • Wrote fundraising emails under tight deadlines that raised more than $50,000 for eight local candidates with small lists.
  • Conceptualized, wrote, & designed ads that received 4.6 million impressions on Facebook, Google Adwords, and Google Display Network.
  • Designed collateral and online content for the California Wilderness Coalition, including materials for their 40th anniversary celebration.
  • Redesigned and reorganized TNG’s website for responsiveness and ease of use.
  • Designed newspaper ads for electoral candidates.

California League of Conservation Voters, Oakland, California
Communications Manager
September 2008 – July 2016

  • Managed a variety of projects, including publishing the annual California Environmental Scorecard in print and online.
  • Managed relationships with vendors, including designers, printers, consultants, and developers.
  • Wrote and edited a variety of content for email, web, and print.
  • Launched CLCV’s mass text messaging capability in 2016 on Mobile Commons.
  • Designed and developed responsive theme for CLCV’s Drupal website in 2014.
  • Held primary responsibility for design & back end of Drupal & WordPress websites, including maintenance, updates, backup, and managing hosting and domains.
  • Managed CLCV and CLCVEF’s online software services, Convio Luminate Online and Salsa.
  • Designed on-screen graphics (including motion graphics) and printed materials for events, email, websites, and social media.
  • Shot and edited video for web use.
  • Launched organization’s social media efforts on Twitter and Facebook.

Communications Associate
July 2005 – September 2008

  • Wrote and edited a variety of content for email, web, and print.
  • Improved the design, content, and timeliness of the California Environmental Scorecard.
  • Designed content for websites and e-newsletter.
  • Managed WordPress and static websites, web hosting, and domain registrations.
  • Added a blog and video/audio podcasts to the website.
  • Created and documented project management processes.

Membership Representative / Webmaster
October 2002 – June 2005

  • Maintained and redesigned organization’s web site.
  • Designed and wrote organization’s e-newsletter.
  • Wrote and edited advocacy alerts, fundraising letters, and web content.
  • Made fundraising and advocacy phone calls to prospects and existing donors.

Minnesota Department of Natural Resources, St. Paul, Minnesota
Web Designer
August 2000 – August 2002

  • Redesigned and maintained the website of a high-profile state agency.
  • Worked closely with in-house developers to design the website’s CMS and admin interface.
  • Participated in a collaborative process with many stakeholders during the redesign process.
  • Ensured the department’s website met accessibility standards.
  • Conducted usability tests before launching redesigned website.

MPIRG (MN Public Interest Research Group), Minneapolis, Minnesota
Field Organizer
December 1999 – July 2000

  • Canvassed Twin Cities residents door to door for fundraising and political action.
  • Served as field manager for a crew of up to 15 canvassers.
  • Redesigned organization’s web site.

HBG New Media, Madison, Wisconsin
Web Producer
January 1998 – October 1999

  • Led production on websites for clients such as Tiger Toys, McGraw-Hill, and Penton Publishing.
  • Served as a key liaison between design, production, and technical staff.
  • Innovated techniques to convert Photoshop layouts into HTML code and images.
  • Designed comprehensive layouts and participated in client, creative, and traffic meetings.

Volunteer Experience

Brainwash Movie Festival, Oakland, California
General Partner
October 2004 – October 2011

  • Shared responsibility for operations of the festival with one other partner.
  • Served as one of three festival judges and made programming decisions.
  • Designed and maintained WordPress-based festival website.
  • Designed, produced, and wrote copy for the festival’s collateral material (fliers, programs, newspaper ads, t-shirts, etc.).
  • Assisted in producing and editing video trailers for the festival.
  • Wrote speeches for the festival M.C. and content for festival trailers and original content.

California Democratic Party
Member, State Central Committee
December 2004 – December 2008

  • Served as an elected and appointed delegate to the California state Democratic Party.

East Bay for Democracy (Democracy for America), Oakland, California.
Member, Steering Committee
2003 – 2006

  • Helped organize local meetups and grassroots organizing events.

MyBallot.info, St. Paul, Minnesota.
Web Designer
2001 – 2006

  • Designed an early personalized voter information site (still active with 2016 data at myballot.info).

Education

University of Wisconsin-Madison, Bachelor’s Degree with Distinction, 3.744 GPA. Double major in Political Science & Art (Graphic Design concentration).

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